Box Office Report: ‘Super 8’ on Track for $35 Million Opening Weekend

The J.J. Abrams-Steven Spielberg film earned an estimated $12 million on Friday; Fox’s “X-Men: First Class” finished second with $8 million.

Paramount’s Super 8 — directed by J.J. Abrams and produced by Steven Spielberg — topped the Friday box office with an estimated $12 million. The period sci-fi pic is now on course to win the weekend with $35 million.
Including $1 million in Thursday sneaks, Super 8 is expected to finish Sunday with a four-day cume of $36 million.

Super 8 drew a B+ CinemaScore, while 71 percent of the audience was over the age of 25. That wasn’t a surprise to Paramount, since the movie is Abrams’ homage to the Spielberg films he grew up on. Males made up 56 percent of the audience.
Twentieth Century Fox’s X-Men: First Class came in No. 2 in its second Friday, grossing an estimated $8 million. The prequel is on track to earn $27 million for the weekend, only a 49 percent decline from its opening frame.

Warner Bros.’ The Hangover Part II jumped the $200 million mark on Friday, grossing an estimated $6 million to push its cume to $204 million.

Set in 1979, Super 8 tells the story of a group of kids who are filming a home movie when there’s a violent train crash. When unexplained events start to threaten their town, they begin to suspect something inhuman escaped from the train. The film stars Joel Courtney, Elle Fanning, Kyle Chandler, Ryan Lee, Riley Griffiths, Gabriel Basso and Zach Mills.
Paramount maintains Super 8 doesn’t need a big opening, since it cost $50 million to produce, far less than other summer studio films. The studio has been predicting an opening in the $25 million to $30 million range.

The studio partnered with Twitter to host the paid sneaks on Thursday in a first for the giant social media site.
Paramount said 100,000 people participated in the Twitter promotion, and that it met its goal of creating a vocal group of proponents who will plug the sci-fi film.

Additionally, Super 8 earned $500,000 in midnight runs. That figure was rolled into Friday’s gross.

It’s looking like domestic box office revenues will be down compared to the same weekend a year ago when Sony’s The Karate Kid opened to $55.7 million.


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